Data-driven digital problem solving, made easy

Karamel is a digital agency based in Tokyo, Japan and Stockholm, Sweden. Since 1998 we've helped a multitude of organizations with their digital headaches.

With a background in engineering, our current focus is the data part of data driven marketing and communication. We bring the technical perspective to strategy conversations, and thrive when bridging the communication gap between marcom and tech.

Previous assignments spans over all parts of web and marcom, including web development and operation, configuring and visualizing analytics, web site performance and SEO, CMS implementation, email marketing, on- and offline advertising, and much more.

Previous assignments

Plan and implement web analytics

Implement a full scale analytics platform on Google Marketing Platform including custom events for a large corporation with 80+ sites.

Plan and implement analytics dashboards

Collect data from multiple sources including websites, social platforms, MA systems, ad platforms and competitors in a multi-view dashboard with weighed scoring based on KPIs. Featuring both executive summaries and the day to day details.

SEO optimization

Review and update site for increased searchability, both from a technical perspective, but also create guidelines and checklists for the editors to use in content creation.

CMS consolidation

Technical architect of a large scale CMS implementation migrating 100+ web sites, spread all over the world, to a single CMS.

Corporate blog

Design, build and manage a corporate blog site, complying with very high security and availability requirements.

Implement a CMS with EC functionality

Replace a legacy CMS with a custom build including multiple purchase flows and tracking sales analytics.

Build a complete CI and monitoring environment

Setup and configure a continuous integration system for multiple test and live environments. Real time log and server monitoring, and using of webhooks to ease management and sending alerts.

In-house agency

Creating ads, writing copy and managing digital assets for a marketing/communications department in a large corporation.

Event marketing

Designing and building website, creating ads, writing copy and produce give-aways for a conference with 1500+ visitors.

Clients (a selection)

  • Mitsubishi Heavy Industries, Ltd.
  • Jfokus AB
  • Sun Microsystems, Ltd.
  • Oracle, Ltd.
  • Com Hem AB
  • Restaurants by Pontus AB

Contact

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